Retail Unit

Showcase your product offering & sales in a dynamic and interactive digital ad format, available at scale.  Backed by our targeting and data solutions, pinpoint your message to specific audiences and cities. ****Must be Built internally Site: ​The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop Web, mWeb, Mobile App, Tablet App Size: 300×250, 300×600, 320×480 …

Dynamic Ads

With the ability to customize your ad based on location, weather conditions, and more, your message will be delivered to the right people, at the right time, in the right place. Dynamic display placement can run ROS or be targeted. Site: ​The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop Web, mWeb, Mobile App, Tablet …

News Wallpaper (redesign)

The website wallpaper is all about design. With user experience top of mind, our designers will help you create a complementary background that works well with the context of TWN & MM. This unit cannot run on its own – part of IBR, sponsorships, HPTO & CPTOs. Site: The Weather Network & MétéoMédia Platforms: Desktop …

Visual Stories Unit

This unit is designed to emulate stories seen on social media sites. A series of slides are compiled to tell a story to a user using engaging copy, images, and videos. Site: The Weather Network & MétéoMédia Platform: Desktop Web, mWeb, Mobile App, Tablet App Size: 300×600, 320×480 OR 300×250 File Format: jpg, png, gif, …

300×250 Carousel

This mobile unit is a perfect platform for marketers to showcase multiple skews within the same product suite while driving engagement with consumers. Site: The Weather Network, MétéoMédia Desktop, and Pelmorex Audience Platform: Desktop Web, mWeb, Mobile App, Tablet App, Tablet Web Size: 300×250 File Format: .jpg, .gif Max Weight Best Practices: 300×50 bottom banner …

Click to Call

Click to Call is an option when picking up the phone is the only way to close the marketing loop. Drive users to call directly from the ad unit. Site: The Weather Network, MétéoMédia & Pelmorex Audience Platform: Mobile App, mWeb, Tablet App (PA only) Size: TWN & MM – 300×250, 300×600, 320×50/300×50 PA – …

Out-Stream Video

Mobile-only ads that appear in content. Ads play automatically on mute until a user taps to unmute or dismiss.   Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile & Tablet App Size: Video is always responsive File Format: .mp4 only Max Weight Best Practices: 40kb – 2mb Animation Length: 15s or less recommended Third Party …

Pelmorex Audience In-Stream Video

Digital video in-stream ads served within a video player. The ads can run in any position (before, during, after content).   Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile & Tablet App Size: Video is always responsive File Format: .mp4 only Max Weight Best Practices: 512mb Third Party Tags Accepted: VAST or VPAID Client Supplied …

Pre-Roll

Our audiences love video content! We’ve grown our video views YOY. Our dedicated digital video editors produce, source and explore fresh video content every day, giving Canadians what they want! Keep your pre-roll short to compliment the user flow, creating a positive user experience. Site: The Weather Network & MétéoMédia Platform: Desktop Web, mWeb, Mobile …

Rub/Swipe to Reveal Interstitial

Mobile creative is the perfect platform for activating the functionality of the device. Swipe or rub to reveal a hidden message. Site: The Weather Network, MétéoMédia, and Pelmorex Audience Platform: Mobile App, Tablet App (PA only) Size: TWN & MM – 320×480 PA – 320×480, 480×320, 768×1024, 1024×768 File Format: .jpg, .png, layered PSD Max …