Standard Interstitial

This full page mobile unit is served to audiences as they engage with our content. Placed further into our app experience, combined with frequency capping, ensure this high-impact unit is served to our most engaged users.   Site: The Weather Network, MétéoMédia, and Pelmorex Audience Platform:  TWN & MM – Mobile App PA – Mobile …

300×250 Carousel

This mobile unit is a perfect platform for marketers to showcase multiple skews within the same product suite while driving engagement with consumers.   Site: The Weather Network, MétéoMédia, and Pelmorex Audience Platforms: Desktop Web, Mobile Web, Mobile & Tablet App Size: 300×250 File Format:  TWN & MM – .jpg, .gif PA – .jpg, .png, layered …

Click to Call

Click to Call is an option when picking up the phone is the only way to close the marketing loop. Drive users to call directly from the ad unit.   Site: The Weather Network, MétéoMédia & Pelmorex Audience Platform: Mobile App, Tablet App (PA only) Size: TWN & MM – 300×250, 728×90, 320×50/300×50 PA – 320×480, …

Expandable Baby Banner

Standard display placement with a user-initiated expansion panel can run ROS or be targeted.   Site: The Weather Network, MétéoMédia, & Pelmorex Audience Platforms: TWN & MM – Mobile App PA – Mobile & Tablet App Size: 320×50 to 320×480 expanded File Format:  TWN & MM – Initial: .jpg, .png, .gif Expanded: .jpg, .png, .gif, …

Out-Stream Video

Mobile-only ads that appear in content. Ads play automatically on mute until a user taps to unmute or dismiss.   Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile & Tablet App Size: Video is always responsive File Format: .mp4 only Max Weight Best Practices: 40kb – 2mb Animation Length: 15s or less recommended Third Party …

Pelmorex Audience In-Stream Video

Digital video in-stream ads served within a video player. The ads can run in any position (before, during, after content).   Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile & Tablet App Size: Video is always responsive File Format: .mp4 only Max Weight Best Practices: 512mb Third Party Tags Accepted: VAST or VPAID Client Supplied …

The Weather Network Pre-Roll

Our audiences love our video content! We’ve grown our video views YOY. Our dedicated digital video editors produce, source and explore fresh video content every day, giving Canadians what they want! Averaging 45s per video, our content is quick, fun and informative. Keep your pre-roll short to compliment the user flow, creating a positive user …

Pre-Roll

Our audiences love our video content! We’ve grown our video views YOY. Our dedicated digital video editors produce, source and explore fresh video content every day, giving Canadians what they want! Averaging 45s per video, our content is quick, fun and informative. Keep your pre-roll short to compliment the user flow, creating a positive user …

Rub/Swipe to Reveal Interstitial

Mobile creative is the perfect platform for activating the functionality of the device. Swipe or rub to reveal a hidden message.   Site: The Weather Network, MétéoMédia, and Pelmorex Audience Platform: Mobile App, Tablet App (PA only) Size: TWN & MM – 320×480 PA – 320×480, 480×320, 768×1024, 1024×768 File Format: .jpg, .png, layered PSD …

Embedded Video Interstitial

Custom built and designed with marketing objectives in mind, the embedded video appears only after the user presses play. Ideal for movie trailers and social media focused product reviews.   Site: Pelmorex Audience Platforms: Mobile App and Tablet App Size: 320×480, 480×320, 768×1024, 1024×768 File Format: mp4/ mov and PSD or JPG for end card …