Dynamic Ads

With the ability to customize your ad based on location, weather conditions, and more, your message will be delivered to the right people, at the right time, in the right place. Dynamic display placement can run ROS or be targeted.

Site: ​The Weather Network, MétéoMédia and Pelmorex Audience

Platforms: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web

Size:

DESKTOP:
728×90, 300×250, 300×600, 970×250

MOBILE APP/WEB:
320×50, 300×250, 320×480 (Mobile App only), 640×360 (Full Width on TWN/MM only)

TABLET APP/WEB:
728×90, 300×250

File Format: Layered PSD, .jpg, or .png

Max Weight:

300×250 = 150kb
300×50/320×50 = 50kb
300×600 = 200kb
728×90 = 150kb
970×250 = 250kb
640×360 = 150kb

Animation Length: N/A

Third Party Tags Accepted: N/A

Designed and Built by Pelmorex Deadline: 5-7 business days prior to launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Directions for Dynamic functions within ad unit, Sample creative (if available).

In-House Tracking: 

TWN/MM: Clicks, Impressions, Viewability

PA: Clicks, Impressions, Engagements (if applicable)

Trackers Accepted: 

TWN/MM: Clicktag, Impressions

PA: Impressions, Clicks, Engagement (if applicable)

Safe Zone Consideration: Consider text length

Pelmorex Approval Required: Yes

Notes: Due to the Nature of a Dynamic unit, functionality can vary greatly. Please ensure that detailed instructions are provided to designers when being built inhouse. What data is being used, what is dynamic (ex: temperature? city names?), what content is being changed by data and how (ex: weather triggers)

***City Names not available on Pelmorex Audience***