With the ability to customize your ad based on location, weather conditions, and more, your message will be delivered to the right people, at the right time, in the right place. Dynamic display placement can run ROS or be targeted.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platforms: Desktop Web, mWeb, Mobile App, Tablet App
Size: 300×250, 728×90, 320×50, 300×600, 970×250, 320×480
File Format: HTML5
Max Weight: 40kb (HTML – 100kb)
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, Eyereturn, Sizmek, AdForm
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Directions for Dynamic functions within ad unit
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Video Length: 0:06-0:30 seconds
Skip Button/Forced Video Length: N/A
Audio Auto Play?: videos start in mute
Frequency Cap: N/A
Safe Zone Consideration: N/A
Pelmorex Approval Required: Yes
Pelmorex Audience Compatible: Yes
Notes:
Due to the nature of a dynamic unit, functionality can vary greatly. Please ensure that detailed instructions are provided to designers when being built inhouse. What data is being used, what content is being changed by data and how (EX. Weather triggers) ***City pages not available on PA***