Dynamic Ads

With the ability to customize your ad based on location, weather conditions, and more, your message will be delivered to the right people, at the right time, in the right place. Dynamic display placement can run ROS or be targeted.

Site: ​The Weather Network, MétéoMédia and Pelmorex Audience

Platforms: Desktop Web, mWeb, Mobile App, Tablet App

Size: 300×250, 728×90, 320×50, 300×600, 970×250, 320×480

File Format: HTML5

Max Weight: 40kb (HTML – 100kb)

Animation Length: 15s or less recommended

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, Eyereturn, Sizmek, AdForm

Client-Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Directions for Dynamic functions within ad unit

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

Video Length: 0:06-0:30 seconds

Skip Button/Forced Video Length: N/A

Audio Auto Play?: videos start in mute

Frequency Cap: N/A

Safe Zone Consideration: N/A

Pelmorex Approval Required: Yes

Pelmorex Audience Compatible: Yes

Notes: