Mobile-only ads that appear in content. Ads play automatically on mute until a user taps to unmute or dismiss.
Site: Pelmorex Audience
Platform: Desktop, Mobile Web, Mobile & Tablet App
Size: Video is always responsive
File Format: .mp4 only
Max Weight Best Practices: 40kb – 2mb
Animation Length: 15s or less recommended
Third Party Tags Accepted: VAST or VPAID
Client Supplied Creative Deadline: 48hrs prior to launch
In-House Tracking: Clicks, Impressions
Trackers Accepted: Impression + Clicks + (Engagement if applicable)
Video Length: :15sec or less is recommended
Skip Button/Forced Video Length: N/A
Audio Auto Play? No
DCM impression and click trackers for quartile tracking not accepted due to potential discrepancy issues*. If quartile tracking is required, client must provide VAST tags. Engagefront quartile reporting can be provided as an alternative, upon request at campaign setup.
*High rate of discrepancy in quartile reporting between DCM and Engagefront. Client may face billing and reporting issues*