WHERE MEDIA, DATA AND
TECH COLLIDE

Solutions made easy

MEDIA

Reach millions of Canadians across multiple screens when and where it matters.


Our solutions are fueled by insights, driven by creativity, powered by tech, and built to drive results.

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CROSS-PLATFORM
SOLUTIONS

Reach 31M users on The Weather Network and MétéoMédia and

connect with Canadians. Extend your reach through Pelmorex Audience solutions.

Delivering broadcast content to
over 1,000 communities.
16.8M+ Unique visitors across desktop,
mobile and tablet devices AND
#1 Canadian mobile weather app

DIRECT IO AND
PROGRAMMATIC SOLUTIONS

Direct access to our large-scale audience and custom ad products

across all media buying channels.

Programmatic Guaranteed
and Private Marketplaces.

 

CONTENT AND BRAND
PARTNERSHIPS

Custom, innovative and scalable solutions
built to meet your needs and drive results.

First to Market
Brand Integration Sponsorships
Branded Content

CREATIVE AND VIDEO
PRODUCTION

In-house creative and production

teams help execute campaigns.

Standard Display
Custom Creative
Interactive & Animation
Custom Articles
Video Production & Graphics

ADVERTISING STUDIO

Build and execute campaigns

based on your needs.

User-friendly
Saves time and money
Connects you with high-quality audiences
Optimize performance

*Sources: Comscore – September 2022 – April 2023 average monthly multiplatform reach – Canada – unduplicated
**Source: Comscore Trend Report Sept 2022 – April 2023 average monthly multiplatform UV’s
***Source: CA Digital CA Inventory Report – September 2022 – May 2023 Google Analytics

DATA

UNLOCK THE POWER OF FIRST-PARTY CANADIAN DATA AND TRANSFORM YOUR BUSINESS


Our team of Data Scientists uses data AT SCALE delivering in-depth insights, advanced targeting, and attribution capabilities to reach your Canadian consumer and in turn, create insights that move your business forward.

As one of Canada’s most trusted brands, we take how we handle and use data seriously. All information is collected in aggregate and is non-personally identifiable.

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A LEADER IN 1ST PARTY
LOCATION DATA

Our trusted position in market has given us access

to rich insight allowing us to create solutions for your business.

Location data received from over 16.9M devices,
including location permission collected from a variety of additional premium data partners.
Approximately 7 MILLION USERS visit our desktop and 12 MILLION USERS visit our mobile web platforms on an average monthly basis

REACH ONLINE & OFFLINE
FIRST-PARTY AUDIENCES

Rely on our experts to determine which data segments to take advantage of to reach your target

Precise Geolocation
Web And App Behavioural
Home Postal Code Linked To
Demographic / Purchase Data
Contextual
Connect with users
based on purchase intent.

WEATHER DATA
AND INSIGHTS

Over 30 years of weather data, expertise, and over
18 million forecast locations at 1 km resolution, updated 24/7.

Use weather insights to
surface patterns that drive
future business decisions.
Activate campaigns based on the weather. Available cross-platform and through direct IO and programmatic.

BUSINESS
DECISION TOOLS

Power smarter decisions using proprietary tools

that helps you measure, learn and plan.

Turning insights into actionable solutions using Pelmorex Product Suite: Location Insights Platform, Audience Builder, Condition Based Ad Triggering, Engagefront (proprietary DSP) and Foot Traffic Attribution.

TECH

We have invested in tech so you can gain a competitive advantage.


Using our proprietary tools, we connect the dots between media, creative, and insights to ensure your business can market better, with the power of data.

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INDUSTRY
LEADING TECH

Built by a team of engineers and data scientists, our tech-enabled solutions
deliver more data and deeper insights.

CANADIAN DSP

EngageFront (DSP): Pelmorex’s proprietary demand-side platform enabling marketers to create, activate, and evaluate programmatic advertising campaigns.
Best-in-class technology, ease-of-use functionality, high-quality data insights and dedicated support teams allows EngageFront to provide marketers with full-circle advertising solutions – all in one interface.

INSIGHTS AND
ACTIONABLE LEARNING

Business decision tools
backed by proprietary technology
with easy access to insights,
all under one roof.

CONTINUOUS
INNOVATION

Our tech continues to evolve to
meet client needs and the changing media
landscape. A dedicated team keeps
innovation at the forefront.