In-Stream Video
Digital video in-stream ads served within a video player. The ads can run in any position (before, during, after content). Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile App, Tablet App Size: 16:9 (recommended) or 4:3 File Format Options: .mp4 only Max Weight Best Practices: 512mb Third Party Tags Accepted: VAST or VPAID Client Supplied …
Pre-Roll
Our audiences love video content! We’ve grown our video views YOY. Our dedicated digital video editors produce, source and explore fresh video content every day, giving Canadians what they want! Our content is quick, fun and informative. Keep your pre-roll short to compliment the user flow, creating a positive user experience. Site: The Weather Network …
Rub/Swipe to Reveal
This interactive format is designed to engage users in a playful way. Users can swipe or rub their fingers across the screen to reveal content hidden beneath a scratch-off layer. This engaging action not only captures attention, but also encourages interaction, making it a fun way for users to discover promotions, offers, or product information. …
Image Slider
Whether it’s the colour of a vehicle or the transition of on outfit from day to night, the slider is the perfect canvas for your campaign, driving engagement and awareness for your brand. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platform: Desktop, Mobile App, Mobile Web, Tablet App, Tablet Web Size: TWN/MM: 320×480, 300×600, …
Gamification
Engage your audience with a custom, interactive game! Includes typical elements of game playing (e.g., point scoring, rules of play) to encourage engagement with a product or service. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web Size: DESKTOP: 300×600, 970×250, 300×250 MOBILE APP/WEB: 300×250, 320×480 …
Trail Unit
The Trail Unit connects brands to Canada’s newest pastime – hiking! The unit pulls in trail locations closest to the user while positioning this functionality next to your clients brand messaging. Alignment is key. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platform: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web Size: Full Unit …
Homepage Takeover
High-impact takeover of The Weather Network / MétéoMédia homepage will give brand awareness for the entire day, reaching all consumers entering the website through the Homepage. Site: The Weather Network & MétéoMédia Platform: Desktop Size: 728×90/970×90 OR 728×90/970×90 AND 970×250 File Format Options: .jpg, .png, .gif, standard 3rd party tags, or HTML5 Max Weight Best …
Lifestyle Report Sponsorship: All Devices (Responsive Web)
Reach your target audience as they view lifestyle weather information. Lifestyle report sponsorships are ideal for brands seeking to connect with Canadians planning specific activities. Reports include: golf, ski, camping, parks, cottage, beach, marine, school, airport and attractions. Site: The Weather Network & MétéoMédia Platform: Desktop, Mobile Web, Tablet Web Size: DESKTOP: 728×90 or 970×250 …
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City Page Takeover: Desktop (Responsive Web)
High impact advertising on your chosen city current weather page for 24 hours (or more)! Our City Page Takeover is ideal for brands looking to make a splash promoting sales, new releases and vehicle nameplates. Site: The Weather Network & MétéoMédia Platform: Desktop Size: 728×90 or 970×250 or 970×90 (Pushdown) (ATF) AND 300×250 or 300×600 …
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Wallpaper (Responsive Web)
Extend your brand storytelling with a custom wallpaper that complements your ad units. Images are recommended to be weather-related or feature a landscape/nature scene; however a variety of images are accepted. Images are reviewed by the Pelmorex creative team to ensure alignment with TWN/MM brand guidelines. This unit cannot run on its own – part …