The Weather Network Pre-Roll

Our audiences love our video content! We’ve grown our video views YOY.

Our dedicated digital video editors produce, source and explore fresh video content every day, giving Canadians what they want!

Averaging 45s per video, our content is quick, fun and informative. Keep your pre-roll short to compliment the user flow, creating a positive user experience.

Site: The Weather Network & MétéoMédia

Platform: Desktop, Mobile Web, Mobile & Tablet App

Size: 16:9 or 4:3

File, .mp4 or .mpg (16:9 or 4:3), VAST 2.0+ 3rd party tags

Max Weight Best Practices: 512mb

Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

In-House Tracking: Clicks, Impressions, Viewability, Video Completion Rate (quartiles)

Trackers Accepted: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)

Video Length: Under 15s recommended

Skip Button/Forced Video Length: Skip button at 15s

Audio Auto Play? User initiated


*VPAID – can only run on desktop, mobile web and in app news. If a skip button is applied the VPAID cannot run on mobile web.


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