Our audiences love video content! We’ve grown our video views YOY. Our dedicated digital video editors produce, source and explore fresh video content every day, giving Canadians what they want! Keep your pre-roll short to compliment the user flow, creating a positive user experience.

Site: The Weather Network & MétéoMédia

Platform: Desktop Web, mWeb, Mobile App, Tablet App, Pelmorex Audience

Size: 16:9 or 4:3

File Format: .mov, .mp4 or .mpg (16:9 or 4:3), VAST 2.0+

Max Weight Best Practices: 512mb

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

In-House Tracking: Clicks, Impressions, Viewability, Video tracking (Start, 1/4, Mid, 3/4, End)

Trackers Accepted: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)

Video Length: under 30s recommened

Skip Button/Forced Video Length: Skip button at 15s

Audio Auto Play? User initiated


*VPAID – can only run on desktop, mobile web and in app news.


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