Homepage Takeover
High-impact takeover of The Weather Network / MétéoMédia homepage will give brand awareness for the entire day, reaching all consumers entering the website through the Homepage.
Site: The Weather Network & MétéoMédia
Platform: Desktop
Size:
728×90 or 970×250
AND
300×250 or 300×600
+
Optional Wallpaper (2560×1200)
File Format Options: .jpg, .png, .gif, standard 3rd party tags, or HTML5
Max Weight Best Practices:
300×250 = 150kb
300×600 = 200kb
728×90 = 150kb
970×250 = 250kb
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Background skin image cannot contain red, No Duplicate Messaging/Logos/Products on Left and Right side of skin Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Safe Zone Consideration: Yes, please refer to template
Pelmorex Approval Required: Yes
Video Length: N/A
Notes: Wallpaper image cannot contain red. No Duplicate Messaging/Logos/Products on Left and Right side of wallpaper. When running a wallpaper, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied. HPTO includes below the fold ad as well.