High-impact takeover of The Weather Network & MétéoMédia homepage will give brand awareness for the entire day, reaching all consumers entering the website through the Homepage.
Site: The Weather Network & MétéoMédia
Platform: Desktop Web
Size: 300×600 or 300×250 + 728×90 + Skin (Skin 2560×1200)
File Format: .jpg, .png, gif, standard 3rd party tags, HTML5
Max Weight Best Practices: 300×600 (80kb); 300×250/728×90 (40kb)
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build:
Background skin image cannot contain red
No Duplicate Messaging/Logos/Products on Left and Right side of skin
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Safe Zone Consideration: Yes, please refer to template
Pelmorex Approval Required: Yes
When running with a skin, only one ad can be HTML5, the other must be an image.
If client wishes for both units to be HTML5 then a 3rd party tag must be supplied.
Skin optional – additional rates may apply.
HPTO includes below the fold ad as well.
No Red Skins allowed.