Lifestyle Report Sponsorship: All Devices (Responsive Web)

Reach your target audience as they view lifestyle weather information. Lifestyle report sponsorships are ideal for brands seeking to connect with Canadians planning specific activities. Reports include: golf, ski, camping, parks, cottage, beach, marine, school, airport and attractions.

Site: The Weather Network & MétéoMédia

Platform: Desktop Web

728×90 or 970×250 or 970×90 (ATF) AND 300×600 or 300×250 (ATF)
+ Skin (optional – premium applies)

320×50 (ATF) AND 300×250
+ Skin (optional – premium applies)

728×90 (ATF) AND 300×250 (ATF)
+ Skin (optional – premium applies)

+ Logo 300X100

^Position above/below the fold depends on user device.

File Format: .jpg, .png, .gif, standard 3rd party tags, OR HTML5*

Max Weight Best Practices:
728×90 = 150kb
970×250 = 250kb
970×90 = 200kb
300×600 = 200kb
300×250 = 150kb
320×50 = 50 kb

Animation Length: N/A

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build:
Background skin image cannot contain red, No Duplicate Messaging/Logos/Products on Left and Right side of skin. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available).

In-House Tracking: Clicks, impressions, viewability.

Trackers Accepted: Clicktag, Impressions

Video Length: N/A

Skip Button/Forced Video Length: N/A

Audio Auto Play? N/A

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

Pelmorex Audience Compatible: No

Download Template 

View Guidelines

Download Creative Brief


When running with a skin, only one ad can be HTML5, the other must be an image. If the client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Skin optional – additional rates may apply. Desktop CPTO runs on the 7 day forecast page. No Red Skins allowed.


© Copyright 2019 - Pelmorex Corp. All Rights Reserved