Digital video in-stream ads served within a video player. The ads can run in any position (before, during, after content).
Site: Pelmorex Audience
Platform: Desktop, Mobile Web, Mobile & Tablet App
Size: Video is always responsive
File Format: .mp4 only
Max Weight Best Practices: 512mb
Third Party Tags Accepted: VAST or VPAID
Client Supplied Creative Deadline: 48hrs prior to launch
In-House Tracking: Clicks, Impressions, Video Completion Rate (quartiles)
Trackers Accepted: Impression + Clicks + (Engagement if applicable)
Video Length: :6 – :30 second recommended
Skip Button/Forced Video Length: N/A
Audio Auto Play? No
DCM impression and click trackers for quartile tracking not accepted due to potential discrepancy issues*. If quartile tracking is required, client must provide VAST tags. Engagefront quartile reporting can be provided as an alternative, upon request at campaign setup.
*High rate of discrepancy in quartile reporting between DCM and Engagefront. Client may face billing and reporting issues*
Autoplay with sound is non-industry compliant. Auto-play video ON MUTE is the standard.