Rub/Swipe to Reveal Interstitial

Mobile creative is the perfect platform for activating the functionality of the device. Swipe or rub to reveal a hidden message.


Site: The Weather Network, MétéoMédia, and Pelmorex Audience

Platform: Mobile App, Tablet App (PA only)


TWN & MM – 320×480
PA – 320×480, 480×320, 768×1024, 1024×768

File Format: .jpg, .png, layered PSD

Max Weight Best Practices: 40kb – 2mb

Animation Length: 15s or less recommended

Third Party Tags Accepted: N/A

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 5 business days prior to launch

Assets required for Pelmorex to build:

Layered PSD including all images, frames, copy and CTA.
Font files needed as well for any edits or dynamic content.
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-House Tracking:

TWN & MM – Clicks (to website), Impressions, Viewability
PA – Clicks, Impressions

Trackers Accepted: Impression + Clicks + (Engagement if applicable) Rub/Swipe click, CTA click (learn_more) and all other specified interactions

Frequency Cap: TWN & MM Only – 1 per 4 days per user

Pelmorex Approval Required: Yes

View Swipe demo
View Rub & Reveal demo

Download Creative Brief

More Specs


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