Mobile creative is the perfect platform for activating the functionality of the device. Swipe or rub to reveal a hidden message.
Site: The Weather Network, MétéoMédia, and Pelmorex Audience
Platform: Mobile App, Tablet App (PA only)
TWN & MM – 320×480
PA – 320×480, 480×320, 768×1024, 1024×768
File Format: .jpg, .png, layered PSD
Max Weight Best Practices: 40kb – 2mb
Animation Length: 15s or less recommended
Third Party Tags Accepted: N/A
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 5 business days prior to launch
Assets required for Pelmorex to build:
Layered PSD including all images, frames, copy and CTA.
Font files needed as well for any edits or dynamic content.
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
TWN & MM – Clicks (to website), Impressions, Viewability
PA – Clicks, Impressions
Trackers Accepted: Impression + Clicks + (Engagement if applicable) Rub/Swipe click, CTA click (learn_more) and all other specified interactions
Frequency Cap: TWN & MM Only – 1 per 4 days per user
Pelmorex Approval Required: Yes
View Swipe demo
View Rub & Reveal demo