In-Weather Companion (Standard)

Our In-Weather Companion is a native in-app placement within our weather details pages. Collaborate with our designers to create an experience for Canadians as they explore the hourly, 7 Day or 14 day forecast within our highly trusted app.

Site: The Weather Network and MétéoMédia

Platform: Mobile App

Native Companion Banner: 1200×140 (Safe area: 615×140 pixels on the left side of the banner. The right side of the banner crops off depending on the user’s screen size)
Standard Banner: 320×50

File Format:
Native Companion Banner (1200×140): .jpg, .png or layered PSD
Standard Banner (320×50): .jpg, .png, .gif, or 3rd party tag

Max Weight Best Practices: 
Native Companion Banner (1200×140): 200kb
Standard Banner (320×50): 50kb

Animation Length:
No Animation for Native Companion Banner
Standard Banner: 15s or less recommended

Third Party Tags Accepted:
Standard Banner (320×50): All third party tags accepted. Examples include: DCM, AdForm Native Companion Banner 1200×140: must be site-served

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines, sample creative (if available)

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag (x2), Impressions

Frequency Cap: 1 per day per user

Safe Zone Consideration: Yes, use template

Pelmorex Approval Required: Yes

Download Template


  • Background of the 1200×140 banner cannot be red.
  • 320×50 cannot be identical to the 1200×140.
  • This unit is a Custom Native ad unit specific to TWN/MM. It must be approved internally. The unit itself is sized to fit multiple APP devices – all mobile sizes. Keep your message left-aligned by following the guides on the layered PSD.
  • Weather triggering available
  • Frequency Cap of 1 per day

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