Mobile Web City Page Takeover

Brand domination with a 100% SOV to the desired city page for a 24hr period. Ideal for brands looking to make a splash – reaching Canadians with a time-sensitive message.

Site: The Weather Network & MétéoMédia

Platform: Mobile Web

Size: 320×50/300×50 + 300×250 (x4)

File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5

Max Weight Best Practices:
320×50 / 300X50 (50kb)
300×250 (150kb)

Animation Length: 15s or less recommended

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

Video Length: N/A

Skip Button/Forced Video Length: No skip

Audio Auto Play: User initiated

Pelmorex Audience Compatible: No

Download Creative Brief


Execution must include ads for all ad spots – no clear dots/clear ads to run. mWeb CPTO runs on the current condition page + 7 day forecast page.


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