Standard Interstitial
This full page mobile unit is served to audiences as they engage with our content. Placed further into our app experience, combined with frequency capping, ensure this high-impact unit is served to our most engaged users.
Site: The Weather Network, MétéoMédia, and Pelmorex Audience
Platform:
TWN & MM – Mobile App
PA – Mobile & Tablet App
Size:
TWN & MM – 320×480
PA – 320×480, 480×320, 768×1024, 1024×768
File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5, OR layered PSD
Max Weight Best Practices:
TWN & MM – 150kb
PA – 40kb – 2mb
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Layered PSD
In-House Tracking:
TWN & MM – Clicks, Impressions, Viewability
PA – Clicks, Impressions
Trackers Accepted:
TWN & MM – Clicktag, Impressions (Banner), Impressions (Expanded)
PA – Impression + Clicks + (Engagement if applicable) Expand click, CTA click (learn_more) and all other specified interactions
Frequency Cap: 1 per 4 days per user (TWN & MM only)