Interstitial (Standard)
This full page mobile unit is served to audiences as they engage with our content.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platform: Mobile App, Tablet App (PA only)
Size:
TWN/MM: 320×480
PA: 320×480, 480×320, 768×1024, 1024×768
File Format Options: .jpg, .png, .gif, standard 3rd party tags, HTML5, or layered PSD
Max Weight Best Practices:
TWN/MM: 300kb
PA: 2mb
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Layered PSD. Sample creative if available
In-House Tracking:
TWN/MM: Clicks, Impressions, Viewability
PA: Clicks, Impressions, Engagements (if applicable)
Trackers Accepted:
TWN/MM- Clicktag, Impressions
PA – Impressions, Clicks, Engagement (if applicable)
Frequency Cap: 1 per 3 days per user (TWN & MM only)