Standard Interstitial

This full page mobile unit is served to audiences as they engage with our content. Placed further into our app experience, combined with frequency capping, ensure this high-impact unit is served to our most engaged users.

 

Site: The Weather Network, MétéoMédia, and Pelmorex Audience

Platform: 

TWN & MM – Mobile App
PA – Mobile & Tablet App

Size:

TWN & MM – 320×480
PA – 320×480, 480×320, 768×1024, 1024×768

File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5, layered PSD

Max Weight Best Practices:

TWN & MM – 150kb
PA – 40kb – 2mb

Animation Length: 15s or less recommended

Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Layered PSD

In-House Tracking: 

TWN & MM – Clicks, Impressions, Viewability
PA – Clicks, Impressions

Trackers Accepted: 

TWN & MM – Clicktag, Impressions (Banner), Impressions (Expanded)
PA – Impression + Clicks + (Engagement if applicable) Expand click, CTA click (learn_more) and all other specified interactions

Frequency Cap: 1 per 4 days per user (TWN & MM only)

Download Creative Brief

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