Brand domination with a 100% SOV to the desired city page for a 24hr period. Ideal for brands looking to make a splash – reaching Canadians with a time-sensitive message.
Site: The Weather Network & MétéoMédia
Platform: Mobile App
Size: 320×50/300×50 + 300×250 (x2)
File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5
Max Weight Best Practices: 320×50 (15kb); 300×250 (40kb)
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: No Red, Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Mobile App CPTO runs on the overview page.
No red allowed.