In-Weather Companion (Premium)

This Premium in-app experience now delivers more impact for brands. Our In-Weather Companion is a native in-app placement within our weather details pages, and this unit has been upgraded to include an additional ad position for maximum impact. The Premium option includes a companion banner plus 2 dynamic ad slots that will increase your brand’s visibility! Collaborate with our designers to create an experience for Canadians as they explore the hourly, 7 Day or 14 day forecast within our highly trusted app.

Site: The Weather Network and MétéoMédia

Platform: Mobile App

Native Companion Banner: 1200×140 (Safe area: 615×140 pixels on the left side of the banner. The right side of the banner crops off depending on the user’s screen size)
1st Standard Banner: 320×50
2nd Standard Banner: 300×250 or 300×100 or 320×100

File Format:
Native Companion banner (1200×140): .jpg, .png or layered PSD
1st Standard Banner (320×50): .jpg, .png, .gif, or 3rd party tag
2nd Standard Banner (300×250 or 300×50 or 300×100 or 320×50 or 320×100): .jpg, .png, .gif, or 3rd party tag

Max Weight Best Practices: 
Native Companion Banner (1200×140): 200kb
1st Standard Banner: 320×50 50kb
2nd Standard Banner: 300×250 or 300×100 or 320×100): 150kb

Animation Length:
No Animation for Native Companion Banner
Standard Banners: 15s or less recommended

Third Party Tags Accepted: Standard Banners (320×50, 300×100, 320x,100, 300×250): All third party tags accepted. Examples include: DCM, Eyereturn, Sizmek, AdForm
Native Companion Banner 1200×140: must be site-served

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days prior to launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines, Sample Creative (if available)

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag (x3), Impressions

Frequency Cap: 1 per day per user

Safe Zone Consideration: Yes, use template

Pelmorex Approval Required: Yes

Download Template


  • Background of the 1200×140 banner cannot be red.
  • 320×50 cannot be identical to the 1200×140.
  • This unit is a Custom Native ad unit specific to TWN/MM. It must be approved internally.
  • The unit itself is sized to fit multiple APP devices – all mobile sizes. Keep your message left-aligned by following the guides on the layered PSD.
  • 300X250 can only run out of the second ad slot. Must be purchased as part of PREMIUM In-Weather Companion
  • Weather triggering available
  • Frequency Cap of 1 per day

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