Custom built and designed with marketing objectives in mind, the embedded video appears only after the user presses play. Ideal for movie trailers and social media focused product reviews.
Site: Pelmorex Audience
Platforms: Mobile App and Tablet App
Size: 320×480, 480×320, 768×1024, 1024×768
File Format: mp4/ mov and PSD or JPG for end card
Max Weight Best Practices: 40kb – 2mb
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3 business days prior to launch
Assets required for Pelmorex to build: mp4/ mov and PSD or JPG for end card
In-House Tracking: Clicks, Impressions
Trackers Accepted: Impression + Clicks + (Engagement if applicable)
Video Length: 15s or less recommended
Skip Button/Forced Video Length: N/A
Audio AutoPlay? Only available on AdX – would require a custom login (to be implemented by bidders team on adhoc request).
DCM impression and click trackers for quartile tracking not accepted due to potential discrepancy issues*. If quartile tracking is required, client must provide VAST tags. Engagefront quartile reporting can be provided as an alternative, upon request at campaign setup.
*High rate of discrepancy in quartile reporting between DCM and Engagefront. Client may face billing and reporting issues*