Embedded Video Interstitial
Custom built and designed with marketing objectives in mind, the embedded video appears only after the user presses play. Ideal for movie trailers and social media focused product reviews.
Site: Pelmorex Audience
Platforms: Mobile App and Tablet App
Size: 320×480, 480×320, 768×1024, 1024×768
File Format: mp4/ mov and PSD or JPG for end card
Max Weight Best Practices: 40kb – 2mb
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3 business days prior to launch
Assets required for Pelmorex to build: mp4/ mov and PSD or JPG for end card
In-House Tracking: Clicks, Impressions
Trackers Accepted: Impression + Clicks + (Engagement if applicable)
Video Length: 15s or less recommended
Skip Button/Forced Video Length: N/A
Audio AutoPlay? Only available on AdX – would require a custom login (to be implemented by bidders team on adhoc request).
Notes:
DCM impression and click trackers for quartile tracking not accepted due to potential discrepancy issues*. If quartile tracking is required, client must provide VAST tags. Engagefront quartile reporting can be provided as an alternative, upon request at campaign setup.
*High rate of discrepancy in quartile reporting between DCM and Engagefront. Client may face billing and reporting issues*