In-Weather Companion (Full Width)

This Full Width in-app experience now delivers more impact for brands. Our In-Weather Companion is a native in-app placement within our weather details pages, and this unit has been upgraded to include an additional ad position for maximum impact. This Full Width option includes a companion banner plus 2 dynamic ad slots that will increase your brand’s visibility!

Collaborate with our designers to create an experience for Canadians as they explore the hourly, 7 Day or 14 day forecast within our highly trusted app.

Site: The Weather Network and MétéoMédia

Platform: Mobile App

Native Companion Banner: 1200×140 (Safe area: 615×140 pixels on the left side of the banner. The right side of the banner crops off depending on the user’s screen size)
AND 2X Full-Width banners:
Static – 640x360px OR Video – 1920x1080px (16×9)
Can be ONE static and ONE video or you can choose to have them both the same.

File Format:
Native Companion banner (1200×140): .jpg, .png or layered PSD
Full Width Banners – Static: .jpg, .png, .gif
Video: mp4, mp4, mov

Max Weight Best Practices: 
Native Companion Banner (1200×140): 200kb
Full Width Banners – Static: 150kb
Video: under 5mb

Animation Length:
No Animation for Native Companion Banner
Standard Banners: 15s or less recommended

Third Party Tags Accepted:
Native Companion Banner & Full width banner must be site served (no tags).

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build:
Static: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
Video: mp4/ mov

In-House Tracking:
Static: Clicks, Impressions
Video: Clicks, Impressions

Trackers Accepted:
Display: Clicktag, Impressions
Video: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)

Video Length: 15s or less recommended

Frequency Cap: 1 per day per user

Safe Zone Consideration: Yes, use template

Pelmorex Approval Required: Yes

Download Template


  • Background of the 1200×140 banner cannot be red.
  • 320×50 cannot be identical to the 1200×140.
  • This unit is a Custom Native ad unit specific to TWN/MM. It must be approved internally.
  • The unit itself is sized to fit multiple APP devices – all mobile sizes. Keep your message left-aligned by following the guides on the layered PSD.
  • 300X250 can only run out of the second ad slot. Must be purchased as part of PREMIUM In-Weather Companion
  • Weather triggering available
  • The completion rate can only be done on the client side if they send trackers because GAM cannot report on it
  • Frequency Cap of 1 per day

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