The Impression-Based Roadblock ensures that all viewable impressions on the page belong to one advertiser. CPM pricing combined with reach, make this a great option for essential and time-sensitive messaging.
Site: The Weather Network & MétéoMédia
Platform: Desktop Web
728×90 + 300×600 or 300×250 + Skin
970×250 + Skin
File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5
Max Weight Best Practices:
300×600 – 80kb (HTML – 150kb)
300×250/728×90 – 40kb (HTML – 100kb)
970×250 – 100kb (HTML – 250kb)
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Background skin image cannot contain red
No Duplicate Messaging/Logos/Products on Left and Right side of skin Copy
Fonts, Logo (EPS format), Hi-res imagery
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Video Length: Up to 30s recommended
Skip Button: No Skip
Audio Auto Play? User initiated
Safe Zone Consideration: Yes, please refer to template
Pelmorex Approval Required: Yes
When running with a skin, only one ad can be HTML5, the other must be an image.
If client wishes for both units to be HTML5 then a 3rd party tag must be supplied.
Skin optional – additional rates may apply.