Desktop Impression-Based Roadblock

The Impression-Based Roadblock ensures that all viewable impressions on the page belong to one advertiser. CPM pricing combined with reach, make this a great option for essential and time-sensitive messaging.

Site: The Weather Network & MétéoMédia

Platform: Desktop Web

300×600 OR 300×250 + 728×90 + skin
970×250 + skin
*When running with a skin, only one ad can be HTML5, the other must be an image.  If both units are HTML5, then a 3rd party tag must be supplied.

File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5

Max Weight Best Practices:
300×600 – 80kb (HTML – 150kb)
300×250/728×90 – 40kb (HTML – 100kb)
970×250 – 100kb (HTML – 250kb)

Animation Length: 15s or less recommended

Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build:

Background skin image cannot contain red
No Duplicate Messaging/Logos/Products on Left and Right side of skin Copy
Fonts, Logo (EPS format), Hi-res imagery

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

Video Length: Up to 30s recommended

Skip Button: No Skip

Audio Auto Play? User initiated

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

View Guidelines Download Template

Download Creative Brief


Skin optional – additional rates may apply.

More Specs


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