Desktop Impression-Based Roadblock

The Impression-Based Roadblock ensures that all viewable impressions on the page belong to one advertiser. CPM pricing combined with reach, make this a great option for essential and time-sensitive messaging.

Site: The Weather Network & MétéoMédia

Platform: Desktop Web

300×600 OR 300×250 + 728×90 OR 970X250 + skin (optional)

File Format: .jpg, .png, .gif, standard 3rd party tags, OR HTML5*, Layered PSD for (optional) skin

Max Weight Best Practices:
300×600 – 200kb
300×250/728×90 – 150kb
970×250 – 250kb

Animation Length: 15s or less recommended

Third Party Tags Accepted: All third-party tags are accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build:
Background skin image cannot contain red.
No Duplicate Messaging/Logos/Products on Left and Right side of skin.
Copy, Fonts, Logo (EPS format), Hi-res imagery

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

Video Length: Up to 30s recommended

Skip Button: No Skip

Audio Auto Play? User initiated

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

Pelmorex Audience Compatible: No

View Guidelines Download Template

Download Creative Brief


When running with a skin, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Skin optional.


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