Impression-Based Roadblock

A high-impact execution for brands looking to extend their campaign beyond a single day. Great alternative to a full-day takeover, IBR creative will run together as a roadblock, creating impact across forecast pages.

Platforms:The Weather Network & MétéoMédia Desktop

Specs:
728×90
300×600 or 300×250
Skin optional

Format: .jpg, .png, gif, standard 3rd party tags, html

Weight:
40kb (300×250 and 728×90)
80kb (300×600)
400kb (Skin)

Client-Supplied Creative: Deadline: 3 Days Prior to Launch

View Guidelines Download Template

Pelmorex Creative Services: Lead Time: 5 Business Days Prior to Launch

Download Creative Brief

Notes:


If running a high impact Rising Star Unit (ie billboard, portrait, pushdown etc) + skin, no other ad units can run.

Provide layered PSD for skin. Skin cannot accommodate html5.

Skin creative must be approved by Pelmorex Creative team and cannot include busy/repetitive imagery or be predominately red in colour, as red is reserved for alerts. See guidelines for more details.

 

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