Billboard with Video
The billboard unit is a perfect alternative to the standard 728×90 banner ad. This high impact placement can be built in-house or accommodate a third party ad tag. The large canvas remains on screen, allowing for engagement with the in-ad features. Can run with skin and include video capabilities.
Site: The Weather Network & MétéoMédia
Platform: Desktop Web
Size: 970×250
File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5*, layered PSD video: .mp4, .mov, .mpg (16:9)
Max Weight: 100kb
Third Party Tags Accepted: N/A
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Video file (16:9) and 530×250 image
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Video File (16:9) Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)
Video Length: under 30s recommended
Skip Button/Forced Video Length: No skip
Audio Auto Play: User initiated
Safe Zone Consideration: Yes, use template