The billboard unit is a perfect alternative to the standard 728×90 banner ad. This high impact placement can be built in-house or accommodate a third party ad tag. The large canvas remains on screen, allowing for engagement with the in-ad features. Can run with skin and include video capabilities.
Site: The Weather Network, MétéoMédia & Pelmorex Audience
Platform: Desktop Web
Size: 970×250
File Format:.jpg, .png, .gif, standard 3rd party tags, HTML5*, layered PSD
Max Weight: 250KB
Third Party Tags Accepted: N/A
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Slider: 300×250 and 2 x 670×250 slider images
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
Sample creative if available
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Safe Zone Consideration: Yes, use template