Billboard
The billboard unit is a perfect alternative to the standard 728×90 banner ad. This high impact placement can be built in-house or accommodate a third party ad tag. The large canvas remains on screen, allowing for engagement with the in-ad features. Can run with skin and include video capabilities.
Site: The Weather Network & MétéoMédia, Pelmorex Audience
Platform: Desktop Web
Size: 970×250
File Format:.jpg, .png, .gif, standard 3rd party tags, HTML5*, layered PSD
Max Weight: 100kb
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking:
TWN & MM – Clicks, Impressions, Viewability
PA – Clicks, Impressions
Safe Zone Consideration: Yes, use template