Standard Billboard
The billboard unit is a perfect alternative to the standard 728×90 banner ad. This placement can be built in-house or accommodate a third party ad tag. Can run with a wallpaper.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platform: Desktop Web
Size: 970×250
File Format Options: .jpg, .png, .gif, standard 3rd party tags, HTML5, or layered PSD
Max Weight: 250kb
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS.
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available). Sample creative if available.
In-House Tracking:
TWN/MM: Clicks, Impressions, Viewability
PA: Clicks, Impressions, Engagements (if applicable)
Trackers Accepted:
TWN/MM- Clicktag, Impressions
PA – Impressions, Clicks, Engagement (if applicable)
Safe Zone Consideration: Yes, use template