Mobile App Impression-Based Roadblock

The Impression-Based Roadblock ensures that all viewable impressions on the page belong to one advertiser. CPM pricing combined with reach, make this a great option for essential and time-sensitive messaging.

Site: The Weather Network & MétéoMédia

Platform: Mobile App

Size: 300×250 (x3)

File Format: .jpg, .png, .gif, standard 3rd party tags, OR HTML5*, Layered PSD for (optional) skin

Max Weight Best Practices:
300×250 – 150kb (HTML – 100kb)

Animation Length: 15s or less recommended

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

Pelmorex Audience Compatible: No

View Guidelines

Download Creative Brief


Execution must include ads for all ad spots – no clear dots/clear ads to run To run video see IBV specs.


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