Mobile App Impression-Based Roadblock

The Impression-Based Roadblock ensures that all viewable impressions on the page belong to one advertiser. CPM pricing combined with reach, make this a great option for essential and time-sensitive messaging.


Site: The Weather Network & MétéoMédia

Platform: Mobile App

Size: 320×50/300×50, 300×250 (x2)

File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5

Max Weight Best Practices:
320×50 – 15kb (HTML – 50kb)
300×250 – 40kb (HTML – 100kb)

Animation Length: 15s or less recommended

Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

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Download Creative Brief


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