Click to Call is an option when picking up the phone is the only way to close the marketing loop. Drive users to call directly from the ad unit.
Site: The Weather Network, MétéoMédia & Pelmorex Audience
Platform: Mobile App, Tablet App (PA only)
Size:
TWN & MM – 300×250, 728×90, 320×50/300×50
PA – 320×480, 300×250, 320×50, 480×320, 768×1024, 1024×768
File Format: .jpg, .png, .gif, layered PSD
Max Weight Best Practices: 300×250, 728×90 (40kb); 320×50 (15kb)
Third Party Tags Accepted: TWN & MM Only – DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
A least one 10-digital phone number required.
Layered PSD with separated frames that includes Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery Fonts and Brand Guidelines (if available)
In-House Tracking:
TWN & MM – Clicks (not completed calls), Impressions, Viewability
PA – Clicks, Impressions
Trackers Accepted:
TWN & MM – Clicktag, Impressions
PA – Impression + Clicks + (Engagement if applicable) Rub/Swipe click, CTA click (learn_more) and all other specified interactions
Notes:
Tel: followed by number – no spaces or special characters. Ex: 1234567890