Click to Call
Click to Call is an option when picking up the phone is the only way to close the marketing loop. Drive users to call directly from the ad unit.
Site: The Weather Network, MétéoMédia & Pelmorex Audience
Platform: Mobile App, Tablet App (PA only)
Size:
TWN & MM – 300×250, 728×90, 320×50/300×50
PA – 320×480, 300×250, 320×50, 480×320, 768×1024, 1024×768
File Format: .jpg, .png, .gif, layered PSD
Max Weight Best Practices: 300×250, 728×90 (40kb); 320×50 (15kb)
Third Party Tags Accepted: TWN & MM Only – DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
A least one 10-digital phone number required.
Layered PSD with separated frames that includes Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery Fonts and Brand Guidelines (if available)
In-House Tracking:
TWN & MM – Clicks (not completed calls), Impressions, Viewability
PA – Clicks, Impressions
Trackers Accepted:
TWN & MM – Clicktag, Impressions
PA – Impression + Clicks + (Engagement if applicable) Rub/Swipe click, CTA click (learn_more) and all other specified interactions
Notes:
Tel: followed by number – no spaces or special characters. Ex: 1234567890