Expandable Baby Banner
Standard display placement with a user-initiated expansion panel can run ROS or be targeted.
Site: The Weather Network, MétéoMédia, & Pelmorex Audience
Platforms: Mobile App
Size:
Initial: 320×50
Expanded: 320×480
File Format:
Initial: .jpg, .png, .gif
Expanded: .jpg, .png, .gif, HTML5
Weight Best Practices:
Initial – 50kb
Expanded – 150kb
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available). Sample creative if available
In-House Tracking: Clicks (to website), Impressions, Viewability
Trackers Accepted: Clicktag, Impressions (Banner), Impressions (Expanded)
Additional Notes: Expanded unit is user-initiated