Expandable Baby Banner

Standard display placement with a user-initiated expansion panel can run ROS or be targeted.

Site: The Weather Network, MétéoMédia, & Pelmorex Audience

Platforms: Mobile App

Initial: 320×50
Expanded: 320×480

File Format:
Initial: .jpg, .png, .gif
Expanded: .jpg, .png, .gif, HTML5

Weight Best Practices:
Initial – 50kb
Expanded – 150kb

Animation Length: 15s or less recommended

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client-Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available). Sample creative if available

In-House Tracking: Clicks (to website), Impressions, Viewability

Trackers Accepted: Clicktag, Impressions (Banner), Impressions (Expanded)

Additional Notes: Expanded unit is user-initiated

Download Creative Brief

More Specs


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