Expandable Baby Banner
Standard display placement with a user-initiated expansion panel can run ROS or be targeted.
Site: The Weather Network, MétéoMédia, & Pelmorex Audience
Platforms:
TWN & MM – Mobile App
PA – Mobile & Tablet App
Size: 320×50 to 320×480 expanded
File Format:
TWN & MM – Initial: .jpg, .png, .gif Expanded: .jpg, .png, .gif, HTML5
PA – .jpg, .png, .gif, layered PSD
Weight Best Practices: Initial – 15kb; Expanded – 150kb
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm (N/A for PA)
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking:
TWN & MM – Clicks, Impressions, Viewability
PA – Clicks, Impressions
Trackers Accepted:
TWN & MM – Clicktag, Impressions (Banner), Impressions (Expanded)
PA – Impression + Clicks + (Engagement if applicable) Expand click, CTA click (learn_more) and all other specified interactions
Additional Notes: Expanded unit is user initiated (TWN & MM only)