Expandable Big Box

Standard display placement with a user-initiated expansion panel can run ROS or be targeted.

Site: The Weather Network, MétéoMédia, & Pelmorex Audience


TWN & MM – Mobile App
PA – Mobile App & Tablet App

Initial: 300×250
Expanded: 320×480

File Format:

TWN & MM – Initial: .jpg, .png, .gif Expanded: .jpg, .png, .gif, HTML5
PA – .jpg, .png, .gif, layered PSD

Weight Best Practices:
Initial: 150kb
Expanded: 150kb

Animation Length: 15s or less recommended

Third party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available). Sample creative if available.

In-House Tracking:
TWN & MM – Clicks, Impressions, Viewability
PA – Clicks, Impressions

Trackers Accepted:
TWN & MM – Clicktag, Impressions (Banner), Impressions (Expanded)
PA – Impression + Clicks + (Engagement if applicable) Expand click, CTA click (learn_more) and all other specified interactions

Additional Notes: Expanded unit is user initiated (TWN & MM only)

Download Creative Brief

More Specs


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