Leaderboard
Standard display placement can run ROS or be targeted.
Site: The Weather Network & MétéoMédia, Pelmorex Audience
Platforms: Desktop Web, Tablet App, Tablet Web
Size: 728×90
File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5
Max Weight: 150KB
Animation Length: 15s or less recommended
Third party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available). Sample creative if available
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions