Leaderboard
Standard display placement can run ROS or be targeted.
Site: The Weather Network & MétéoMédia, Pelmorex Audience
Platforms: Desktop Web, Tablet App
Size: 728×90
File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5
Max Weight: 40kb (HTML – 100kb)
Animation Length: 15s or less recommended
Third party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking:
TWN & MM – Clicks, Impressions, Viewability
PA – Clicks, Impressions
Trackers Accepted:
TWN & MM – Clicktag, Impressions
PA – Impressions, Clicks, (Engagement if applicable) CTA click (learn_more) and all specified interactions