Desktop City Page Takeover

Brand domination with a 100% SOV to the desired city page for a 24hr period. Ideal for brands looking to make a splash – reaching Canadians with a time sensitive message.

 

Site: The Weather Network & MétéoMédia

Platform: Desktop Web

Size:
728×90 + 300×600 or 300×250 + Skin
970×250 + Skin (Skin 2560×1200)

File Format: .jpg, .png, gif, standard 3rd party tags, HTML5

Max Weight Best Practices:
300×600 (80kb)
728×90 (40kb)
970×250 (100kb)

Animation Length: 15s or less recommended

Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build: 

Background skin image cannot contain red
No Duplicate Messaging/Logos/Products on Left and Right side of skin Headline/Body Copy
Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

Video Length: Up to 30s recommended

Skip Button/Forced Video Length: No Skip

Audio Auto Play? User initiated

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

View Guidelines Download Template

Download Creative Brief

Notes:


When running with a skin, only one ad can be HTML5, the other must be an image.

If client wishes for both units to be HTML5 then a 3rd party tag must be supplied.

Skin optional – additional rates may apply.

Desktop CPTO runs on the 7 day forecast page. Only ad units above the fold.

No Red Skins allowed.

Check Guidelines for more info
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