Brand domination with a 100% SOV to the desired city page for a 24hr period. Ideal for brands looking to make a splash – reaching Canadians with a time sensitive message.
Site: The Weather Network & MétéoMédia
Platform: Desktop Web
728×90 + 300×600 or 300×250 + Skin
970×250 + Skin (Skin 2560×1200)
File Format: .jpg, .png, gif, standard 3rd party tags, HTML5
Max Weight Best Practices:
Animation Length: 15s or less recommended
Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build:
Background skin image cannot contain red
No Duplicate Messaging/Logos/Products on Left and Right side of skin Headline/Body Copy
Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Video Length: Up to 30s recommended
Skip Button/Forced Video Length: No Skip
Audio Auto Play? User initiated
Safe Zone Consideration: Yes, please refer to template
Pelmorex Approval Required: Yes
When running with a skin, only one ad can be HTML5, the other must be an image.
If client wishes for both units to be HTML5 then a 3rd party tag must be supplied.
Skin optional – additional rates may apply.
Desktop CPTO runs on the 7 day forecast page. Only ad units above the fold.
No Red Skins allowed.Check Guidelines for more info