Desktop City Page Takeover

Brand domination with a 100% SOV to the desired city page for a 24hr period. Ideal for brands looking to make a splash – reaching Canadians with a time sensitive message.

Site: The Weather Network & MétéoMédia

Platform: Desktop Web

300×250 + 728×90 + SKIN OR
300×600 + 970×250 +SKIN OR
300×600 + 728×90 + SKIN
Skin (2560×1200)

File Format: .jpg, .png, gif, standard 3rd party tags, HTML5

Max Weight Best Practices:
300×250 = 150kb
300×50/320×50 = 50kb
300×600 = 200kb
728×90 = 150kb
970×250 = 250kb

Animation Length: 15s or less recommended

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build:
Background skin image cannot contain red, No Duplicate Messaging/Logos/Products on Left and Right side of skin
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

Video Length: N/A

Skip Button/Forced Video Length: No Skip

Audio Auto Play? User initiated

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

Pelmorex Audience Compatible: No

View Guidelines Download Template

Download Creative Brief


When running with a skin, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Skin optional – additional rates may apply. Desktop CPTO runs on the 7 day forecast page. Only ad units above the fold – No Red Skins allowed –

Check Guidelines for more info

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