AI and Machine Learning: Brick and Mortar

The whole concept of artificial intelligence sounds like the kind of theoretical science left to universities and research institutes, if not the pages of science fiction novels.  But over the past decade, AI has moved out of its cradle, and is now being increasingly leveraged to help businesses fine-tune their brick-and-mortar operations, from making decisions …

Facebook Live – How Geo-Segmentation is Driving Digital Strategies

It’s Starting to Rain and I’m Viewing an ad on my Phone for Designer Rainboots… BUT WHY? As consumers, we see how the patterns of our smartphone ads reflect the patterns of our daily lives. We’ve all heard about and many of us live in the world of data-driven marketing, and we know how the …

Redefining Creative in a Data World

The emergence of data has challenged marketers to reinvent the way they plan and execute advertising, and so much has changed since the Don Draper days of advertising. Those were simpler times where one story and one angle worked for brands. In the early days of advertising, decisions were made using straightforward methods where the …

How a Weather Company is Transforming into a Technology Disruptor

Pelmorex Corp., the company behind Canada’s very popular The Weather Network (TWN) and its French counterpart, MétéoMédia (MM), have been keeping over 60 million global consumers safe and informed for the past 30 years through its massive TV and digital platforms. With a team of 40 meteorologists, over 120 product, data, and technology staff, Pelmorex …

Unlocking Deep Marketing Insight by Combining Offline and Online Behaviour

Introduction To say that we live in an always-connected world is an understatement. We continually consume content, videos, podcasts, apps, and social media on our mobile devices. Even our purchases have become largely online. Despite all this online behaviour, we still live in the physical world.  Living in our neighbourhood, commuting to work, doing our …