ServiceMaster Restore wanted to drive mass awareness for their Restore emergency restoration services during the peak winter storm months. With our digital and broadcast platforms reaching 22.1 million Canadians in an average month, ServiceMaster Restore partnered with Pelmorex to connect with Canadians during active weather moments.


With an awareness goal, ServiceMaster Restore sponsored The Weather Network’s Storm Centre – a cross platform experience that delivers real-time updates on storms impacting communities. By sponsoring Storm Centre for the months of December 2023 and January 2024, ServiceMaster Restore ensured they were top of mind as Canadians prepared for and responded to active winter weather.

The sponsorship exceeded media delivery expectations and successfully:
– Reached Canadians on digital and broadcast to drive brand awareness during key moments of consideration
– Showcased ServiceMaster Restore’s emergency disaster restoration services
– Utilized the power of winter weather to increase brand relevance


Canadians were highly engaged with the Storm Centre content and the campaign delivered record-breaking results, including:
– 7.7M+ total digital impressions
– 10M+ broadcast viewers reached on The Weather Network
– 80% video completion rate and 0.20% CTR on digital ad units (above avg. benchmark)
– 430% YoY increase on Storm Centre video and page views


Markets: English Canada

Platforms: Broadcast and Digital

Brands: The Weather Network


Source: Comscore Media Trend Sept 2022 – June 2023 + Numeris Data Sep 2022 – July 2023
Source: Gustavson Brand Index 2023 study
Source: Pollara 2023 Trust in Media study

ServiceMaster Restore has been working with Pelmorex since 2016 on various campaigns on both the digital and broadcast spaces. Their geo-targeting and weather triggering capabilities creates an excellent synergy by positioning ServiceMaster Restore as the solution when severe weather affects homeowners in the markets we serve. The Storm Centre sponsorship was a natural addition that reinforces the association of active weather with our brand and the outstanding results solidified our relationship with Pelmorex for years to come.

Patricia Serediuk, National Marketing Manager at ServiceMaster Restore Canada

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