COLLABORATE
Revelstoke Mountain Resort, in collaboration with Tourism Revelstoke, was seeking to showcase Revelstoke as a bucket list destination and drive awareness of special offers. With 2.3 million of our users participating in Downhill Skiing, Cross-Country Skiing, Snowboarding or Snowmobiling in the past year, Revelstoke Mountain Resort partnered with Pelmorex to inspire our engaged winter sports audience to plan a trip to Revelstoke.
ACTIVATE
Strategic pre-season and early-season digital campaigns were developed to entice Canadians to book a winter trip to Revelstoke.
The campaign successfully:
– Grabbed user attention with special offers
– Increased relevance with winter weather-triggered creative, including snow and cold temperatures in the Revelstoke forecast
– Engaged the target market by leveraging audience segments including Snow Enthusiasts, Ski and Bike Store visitors and Ski Report visitors
– Highlighted Revelstoke as a premium winter travel destination
ELEVATE
The target audience was highly engaged and both campaigns delivered great results across all metrics, including:
– 3.6+ million total digital ad impressions
– 10,000+ total digital ad clicks
– 0.32% overall CTR – above Travel & Tourism benchmark
Markets: Vancouver, Calgary, Edmonton, Ontario and Quebec
Platforms: Digital
Brands: The Weather Network and Pelmorex Audience
