Revelstoke Mountain Resort, in collaboration with Tourism Revelstoke, was seeking to showcase Revelstoke as a bucket list destination and drive awareness of special offers. With 2.3 million of our users participating in Downhill Skiing, Cross-Country Skiing, Snowboarding or Snowmobiling in the past year, Revelstoke Mountain Resort partnered with Pelmorex to inspire our engaged winter sports audience to plan a trip to Revelstoke.


Strategic pre-season and early-season digital campaigns were developed to entice Canadians to book a winter trip to Revelstoke.

The campaign successfully:

– Grabbed user attention with special offers
– Increased relevance with winter weather-triggered creative, including snow and cold temperatures in the Revelstoke forecast
– Engaged the target market by leveraging audience segments including Snow Enthusiasts, Ski and Bike Store visitors and Ski Report visitors
– Highlighted Revelstoke as a premium winter travel destination


The target audience was highly engaged and both campaigns delivered great results across all metrics, including:

3.6+ million total digital ad impressions
10,000+ total digital ad clicks
0.32% overall CTR – above Travel & Tourism benchmark


Markets: Vancouver, Calgary, Edmonton, Ontario and Quebec

Platforms: Digital

Brands: The Weather Network and Pelmorex Audience


*Source: ComScore. Plan Metrix. Home and Work. September 2023.
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