Moneris was seeking a program to connect with small business owners in Canada. To do this, Moneris partnered with The Weather Network and MétéoMédia through a multi-phased program that created awareness for the brand, reached small business owners, and showcased small businesses’ impact in the local community. We also targeted specific segments to deliver contextually relevant engaging messages.
As part of the program, Moneris sponsored A Brighter Day, a platform that highlights positive news stories. To launch the campaign, we featured a special call-out asking Canadians to nominate a small business that is making an impact towards building a better world. Selected small businesses were featured as custom stories across TWN/MM platforms over a few weeks, during Small Business Month. The cross-platform program was fully supported through a promotional strategy including high-impact digital placements, broadcast spots, socials, and live mentions from TWN/MM hosts.
The campaign had a unique reach of almost 4M Canadians, with over 10M impressions, and drove 20,000 users to Moneris content pages. In a post-campaign brand Lift study, Moneris saw favourable results in awareness and ad recall in certain demographics and geographic locations.