COLLABORATE
A leading hotel chain wanted to drive brand awareness and increase bookings for their hotels across Canada. With more than 6 million Canadians in the path of totality for the April 8th solar eclipse, they partnered with The Weather Network to boost brand recognition for their Canadian hotels during the once-in-a-lifetime celestial event.
ACTIVATE
With an awareness goal, they sponsored The Weather Network’s solar eclipse coverage across television, digital and social media over an 8 day period. With eclipse viewing dependent on weather conditions, the sponsorship ensured their hotel brands were highly visible to millions of highly engaged Canadians preparing for the eclipse.
The sponsorship exceeded media delivery expectations and successfully:
– Drove brand awareness on broadcast, digital and social media before and during the solar eclipse
– Engaged Canadians with highly interesting and educational solar eclipse content
– Showcased their hotel brands across Canada
ELEVATE
Canadians were captivated by the solar eclipse content and the sponsorship program delivered record-breaking results, including:
– 11.4M+ total digital and social media impressions
– 3.2M+ broadcast viewers reached on The Weather Network
– 0.28% CTR on digital ads on solar eclipse Hub Page (above avg. benchmark)
– 1070% increase in live stream views on The Weather Network
Markets: English Canada
Platforms: Broadcast, Digital and Social Media
Brands: The Weather Network
