Tablet App City Page Takeover
Brand domination with a 100% SOV to the desired city page for a 24hr period. Ideal for brands looking to make a splash – reaching Canadians with a time sensitive message.
Site: The Weather Network and MétéoMédia
Platform: Tablet App
Size: 300×250 (x2) + 728×90
Format: .jpg, .png, .gif, standard 3rd party tags, HTML5
Max Weight Best Practices: 150kb
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Video Length: N/A
Skip Button/Forced Video Length: No skip
Audio Auto Play: User initiated
Notes:
No red allowed. CPTO runs on the overview page. The 728×90 only runs on Android tablets, not iPads.