The Portrait is the largest creative canvas available, while following IAB best practices.
This unit can run on its own or as a part of the takeover or IBR, accompanied by a skin. This high impact placement can be designed in-house to meet marketing objectives. An ideal canvas for storytelling with multiple facets. Consider using to increase brand awareness and engagement.
Site: The Weather Network & MétéoMédia
Platforms: Desktop Web
File Format: .jpg, .png, .gif, standard 3rd party tags, HTML5*, layered PSD video: .mp4, .mov, .mpg (16:9)
Poster image (40kb)
Each 224×150 (30kb)
Animation Length: N/A
Third party Tags Accepted: N/A
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Carousel: 2-4 images @224×150 each.
Video file (16:9).
Poster image @ 300×190
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted:Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)
Video Length: under 30s recommended
Skip Button/Forced Video Length: No skip
Audio Auto Play: User initiated
Pelmorex Approval Required: Yes