The immersive 360 experience is ideal for showcasing the interior of a vehicle or hotel room as well as the breath-taking landscape of an exotic destination. The main objective with this custom unit is engagement, encouraging brand affinity and loyalty. User engages by touching and dragging to view the 360.
Site: The Weather Network, MétéoMédia, and Pelmorex Audience
Platform: Mobile App, Tablet App (PA only)
TWN & MM – 320×480
PA – 320×480, 480×320, 768×1024, 1024×768
File Format: Layered PSD, Equirectangular Panorama Image, copy/images for hotspot popups.
Max Weight Best Practices: 40kb – 2mb
Third Party Tags Accepted: N/A
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 7 business days prior to launch
Assets required for Pelmorex to build:
Layered PSD, Equirectangular Panorama Image, copy/images for hotspot popups.
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available).
Tilting and Panning is not supported.
TWN & MM – Clicks (to website), Impressions, Viewability
PA – Clicks, Impressions
Trackers Accepted: Impression + Clicks + (Engagement if applicable) Rub/Swipe click, CTA click (learn_more) and all other specified interactions
Frequency Cap: TWN & MM Only – 1 per 4 days per user
Pelmorex Approval Required: Yes
Tilting/panning not supported.