360 Interstitial

The immersive 360 experience is ideal for showcasing the interior of a vehicle or hotel room as well as the breath-taking landscape of an exotic destination. The main objective with this custom unit is engagement, encouraging brand affinity and loyalty. User engages by touching and dragging to view the 360.


Site: The Weather Network, MétéoMédia, and Pelmorex Audience

Platform: Mobile App, Tablet App (PA only)


TWN & MM – 320×480
PA – 320×480, 480×320, 768×1024, 1024×768

File Format: Layered PSD, Equirectangular Panorama Image, copy/images for hotspot popups.

Max Weight Best Practices: 40kb – 2mb

Third Party Tags Accepted: N/A

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 7 business days prior to launch

Assets required for Pelmorex to build:

Layered PSD, Equirectangular Panorama Image, copy/images for hotspot popups.
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available).
Tilting and Panning is not supported.

In-House Tracking:

TWN & MM – Clicks (to website), Impressions, Viewability
PA – Clicks, Impressions

Trackers Accepted: Impression + Clicks + (Engagement if applicable) Rub/Swipe click, CTA click (learn_more) and all other specified interactions

Frequency Cap: TWN & MM Only – 1 per 4 days per user

Pelmorex Approval Required: Yes

Download Creative Brief


Tilting/panning not supported.


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