Lifestyle Report Sponsorship: Mobile Web (Responsive Web)
Reach your target audience as they view lifestyle weather information. Lifestyle report sponsorships are ideal for brands seeking to connect with Canadians planning specific activities. Reports include: golf, ski, camping, parks, cottage, beach, marine, school, airport and attractions.
Site: The Weather Network & MétéoMédia
Platform: Mobile Web
Size:
320×50 (ATF) AND 300×250
+ Logo 300X100
+ Skin (optional – premium applies)
^Position above/below the fold depends on user device.
File Format: .jpg, .png, .gif, standard 3rd party tags, OR HTML5*
Max Weight Best Practices:
320×50 = 50 kb
300×250 = 150 kb
Animation Length: N/A
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build:
Background skin image cannot contain red, No Duplicate Messaging/Logos/Products on Left and Right side of skin. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available).
In-House Tracking: Clicks, impressions, viewability
Trackers Accepted: Clicktag, Impressions
Video Length: N/A
Skip Button/Forced Video Length: N/A
Audio Auto Play? N/A
Safe Zone Consideration: Yes, please refer to template
Pelmorex Approval Required: Yes
Pelmorex Audience Compatible: No
Notes:
When running with a skin, only one ad can be HTML5, the other must be an image. If the client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Skin optional – additional rates may apply. Desktop CPTO runs on the 7 day forecast page. No Red Skins allowed.