Impression Based Roadblock: All Devices (Responsive Web)

Tell your brand story, increase campaign impressions, and boost product visibility with our Impression-Based Roadblock! Ideal for brands looking to make a splash and target audience segments.

Site: The Weather Network & MétéoMédia

Platform: Desktop Web and Tablet Web

728×90 or 970×250 or 970×90 (ATF) AND 300×250 or 300×600 (ATF)
+ Skin (optional – premium applies)

728×90 (ATF) AND 300×250 (ATF)
+ Skin (optional – premium applies)

^Position above/below the fold depends on user device.

File Format: .jpg, .png, .gif, standard 3rd party tags, OR HTML5*

Max Weight Best Practices:
728×90 = 150kb
970×250 = 250kb
970×90 = 200kb
300×250 = 150kb
300×600 = 200kb

Animation Length: N/A

Third Party Tags Accepted: All third-party tags are accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build:
Background skin image cannot contain red. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-House Tracking: Clicks, Impressions

Trackers Accepted: Clicktag, Impressions

Video Length: N/A

Skip Button: N/A

Audio Auto Play? N/A

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

Pelmorex Audience Compatible: No

Download Template 

View Guidelines

Download Creative Brief


When running with a skin, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Skin optional – additional rates may apply.


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