IBR – Wallpaper (Skin) (Responsive Web)

Extend your brand storytelling with a custom wallpaper that complements your ad units. Images are recommended to be weather-related or feature a landscape/nature scene; however a variety of images are accepted. Images are reviewed by the Pelmorex creative team to ensure alignment with TWN/MM brand guidelines.

This unit cannot run on its own – part of IBR, sponsorships, HPTO & CPTOs.

Site: The Weather Network & MétéoMédia

Platform: Desktop Web, Mobile Web and Tablet Web

Size: 2560×1200

File Format: Layered PSD

Max Weight Best Practices: 400kb

Animation Length: No Animation

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build: Copy, Fonts, Logo (EPS format), Hi-res imagery

In-House Tracking: N/A

Trackers Accepted: Impressions

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

Template (Coming Soon)

View Guidelines

Download Creative Brief


This is NOT a standalone product. Must run in conjunction with other ad unit. Background image cannot contain red, No Duplicate Messaging/Logos/Products on Left and Right side of skin.



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