City Page Takeover: Mobile Web (Responsive Web)
High impact advertising on your chosen city current weather page for 24 hours (or more)! Our City Page Takeover is ideal for brands looking to make a splash promoting sales, new releases and vehicle nameplates.
Site: The Weather Network & MétéoMédia
Platform: Mobile Web
Size:
320×50 (ATF) AND 300×250
+ Skin (optional – premium applies)
^Position above/below the fold depends on user device.
File Format: .jpg, .png, .gif, standard 3rd party tags, OR HTML5*
Max Weight Best Practices:
320×50 = 50 kb
300×250 = 150 kb
Animation Length: N/A
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build:
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, impressions, viewability
Trackers Accepted: Clicktag, Impressions
Video Length: N/A
Skip Button/Forced Video Length: N/A
Audio Auto Play? N/A
Safe Zone Consideration: Yes, please refer to template
Pelmorex Approval Required: Yes
Pelmorex Audience Compatible: No
Notes:
When running with a skin, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Skin optional – additional rates may apply. Execution must include ads for all ad spots – no clear dots/clear ads to run. mWeb CPTO runs on the current condition page + 7 day forecast page.