City Page Takeover: Mobile Web (Responsive Web)

Achieve brand domination with all available ads* on a city current weather page for 24 hours (or more)! Our City Page Takeover is ideal for brands looking to make a splash promoting sales, new releases & vehicle nameplates.

Site: The Weather Network & MétéoMédia

Platform: Mobile Web

320×50 (ATF)
300×250 (ATF)
300×250 or 300×600 (BTF)
300×250 (BTF)

File Format: .jpg, .png, .gif, standard 3rd party tags, OR HTML5*

Max Weight Best Practices:
320×50 = 50 kb
300×250 = 150 kb
300×600 = 200 kb

Animation Length: N/A

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build:
 Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-House Tracking: Clicks, impressions, viewability

Trackers Accepted: Clicktag, Impressions

Video Length: N/A

Skip Button/Forced Video Length: N/A

Audio Auto Play? N/A

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

Pelmorex Audience Compatible: No

Download Template (Coming Soon)

View Guidelines

Download Creative Brief


When running with a skin, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Skin optional – additional rates may apply. Execution must include ads for all ad spots – no clear dots/clear ads to run. mWeb CPTO runs on the current condition page + 7 day forecast page.


© Copyright 2019 - Pelmorex Corp. All Rights Reserved