Location marketing has become an integral part of the mix for marketers, and a key part of measuring digital KPIs. Marketers who relied on traditional forms of advertising to drive traffic in-store are now looking closely at the value of location-based strategies to better understand conversion of online audiences to foot traffic. In the summer of 2018, Cora was getting ready to release new additions to their menu and wanted to measure the effectiveness of their digital strategies on in-restaurant traffic.


Working with Pelmorex Corp., a custom mobile strategy was created for Cora leveraging location targeting looking at QSR audiences and competitive segments. To measure effectiveness, Cora used Pelmorex’s proprietary foot traffic attribution dashboard to determine lift and uncover key learnings for future campaigns.


This program proved effectiveness of Cora’s digital marketing strategies, delivering a 44% lift in visits vs. non-exposed users.

That’s a smart solution.