In-Weather Companion

This native unit is designed to be integrated fully into TWN/MM weather details pages. This unique opportunity take a brands message beyond standard banners, aligning it with weather content.

Collaborate with our designers to create an experience for Canadians as they explore the hourly or 14 day forecast within our highly trusted app.

Site: The Weather Network and MétéoMédia

Platform: Mobile App

Top Banner: 1200×140 (Safe area: 615×140 pixels on the left side of the banner. The right side of the banner crops-off depending on the user’s screen size).
Bottom Banner: 320×50 or 300×50

File Format:
Top Banner: .jpg, .png, or layered PSD
Bottom Banner: .jpg, .png, .gif or 3rd party tags

Max Weight Best Practices: Top banner 150kB, Bottom banner 40kB

Animation Length: No Animation

Third Party Tags Accepted: DCM, Eyereturn, Sizmek, AdForm (320×50/300×50 only)

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag (x2), Impressions

Frequency Cap: 1 per day per user

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

Download Template

Download Creative Brief


The background of the 1200×140 banner cannot be red.

320×50 cannot be identical to the 1200×140.

This unit is a Custom Native ad unit specific to TWN/MM.

It must be approved internally, a layered PSD must be provided.

The unit itself is sized to fit multiple APP devices – all mobile and tablet sizes.

Keep your message left-aligned by following the guides on the layered PSD.


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