Gamification
Engage your audience with a custom, interactive game! Includes typical elements of game playing (e.g., point scoring, rules of play) to encourage engagement with a product or service.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platforms: Desktop Web, mWeb, Mobile App, Tablet App
Size: 300×600, 970×250, 320×480, 300×250
File Format: HTML5, PNG for game assets, PNG, SVG, PSD
Max Weight Best Practices:
300×250 = 150kb, 300×600 = 200kb, 728×90 = 150kb, 970×250 = 250kb
Animation Length: N/A
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: minimum of 15 business days
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Directions for game functions/ rules. Game assets
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Pelmorex Approval Required: Yes
Pelmorex Audience Compatible: Yes
Notes:
Minimum Campaign Spend: $18,000 allocated towards the game is required. Currently only 2d mini games are available (Candy Crush/ puzzle games/ arcade side scrolling)