Interstitial Trail Unit

The Trail Unit connects brands to Canada’s newest pastime – hiking! The unit pulls in trail locations closest to the user while positioning this functionality next to your clients brand messaging. Alignment is key.


Site: The Weather Network & MétéoMédia

Platform: Mobile App

FULL UNIT SIZE – 320×480
Ad Space: 320x250px image (.jpg,.png,.gif)

File Format: Custom

Max Weight Best Practices: 150kb

Animation Length: 15s or less recommended

Third Party Tags Accepted: N/A

Client Supplied Creative Deadline: 48hrs prior to launch

Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-House Tracking: Clicks, Impressions, Viewability

Trackers Accepted: Clicktag, Impressions

Frequency Cap: 1 per 4 days per user

Safe Zone Consideration: Yes

Pelmorex Approval Required: Yes

Download Creative Brief


Optional Video: 320x250px video file (.mp4,.mov)


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