City Page Takeover: Tablet Web with Pre-roll (Responsive Web)

Achieve brand domination with all available ads* on a city current weather page for 24 hours (or more)! Our City Page Takeover is ideal for brands looking to make a splash promoting sales, new releases & vehicle nameplates.

Site: The Weather Network & MétéoMédia

Platform: Tablet Web

728×90 (ATF)
300×250 (ATF)
728×90 (BTF)
Pre-roll: 16:9 or 4:3
Note – It is recommended to run only one creative version if running display and preroll.

File Format: .jpg, .png, .gif, standard 3rd party tags, OR HTML5*
Pre-roll: .mov, .mp4 or .mpg, VAST 2.0+

Max Weight Best Practices:
728×90 = 150kb
300×250 = 150kb
Pre-roll = 512mb

Animation Length: 30s or less recommended

Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm

Client Supplied Creative Deadline: 48hrs Prior to Launch

Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch

Assets required for Pelmorex to build:
Background skin image cannot contain red, No Duplicate Messaging/Logos/Products on Left and Right side of skin. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available).

In-House Tracking: Clicks, impressions, viewability, Video tracking (Start, 1/4, Mid, 3/4, End)

Trackers Accepted: Clicktag, Impressions

Video Length: under 30s

Skip Button/Forced Video Length: N/A

Audio Auto Play? User initiated

Safe Zone Consideration: Yes, please refer to template

Pelmorex Approval Required: Yes

Pelmorex Audience Compatible: No

Download Template (Coming Soon)

View Guidelines

Download Creative Brief


When running with a skin, only one ad can be HTML5, the other must be an image. If the client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Skin optional – additional rates may apply. Desktop CPTO runs on the 7 day forecast page. No Red Skins allowed.


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